How we build our Daily Briefing

Posted: March 3rd, 2010 | Author: dana | Filed under: Product | No Comments »

Our Daily Briefing is a daily digest of 12 interesting and insightful articles on business or finance.

Each day, the Viewsflow platform scans several thousand content recommendations from smart people on Twitter. These recommendations are then weighted and ranked over the course of the day.

We take a look at the top 15 stories out of several thousand in a given day, and quickly place them in the email that you get in your inbox by 7am GMT.

Some questions people often ask us are:

Why don’t you build those email automatically?

The answer is two-fold. First, the Viewsflow platform is still in an alpha and the various scoring and machine learning systems are still getting trained and optimised. So for the next little while, we need a little bit of manual tweaking – which in turn is a piece of knowledge-engineering that improves the core system.

The second reason is that we want the Daily Briefing to be a human experience.. Computers don’t engage particularly well yet, although we think we know how to resolve this in the next few weeks.

Is the Daily Briefing personalised?

Right now, the Daily Briefing isn’t personalised, although for those of you who register through Viewsflow.com, we can build a personalised view (based on people you want to track or topics you are interested in). We are shortly moving the personalised mailing into an alpha (an alpha of an alpha, is that an alpha squared?) and will be in touch with some of you to test it with us. (If you would be so kind.)

We would love to hear from you

Please leave your suggestions or comments on Daily Briefing below!



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